Author: Natalya Yu. Borodulina, Marina N. Makeeva
Affiliation: Tambov state technical university
Abstract:
The present paper considers the ways of categorization and conceptualization of economic sub-jects through the use of language means based on the meaning transfer. The relationship between notions represented by metaphors and extra-linguistic reality is shown. Axiological evaluation of the economic subjects being described is presented.
Keywords: categorization, conceptualization, meaning transfer, metaphor, metonymy, axiological evaluation
Pages: 75-79