Tambov
All-Russian academic journal
“Issues of Cognitive Linguistics”

METAPHOR AND METONYMY AS MEANS OF CONCEPTUALIZATION AND CATEGORIZATION OF ECONOMIC SUBJECTS

METAPHOR AND METONYMY AS MEANS OF CONCEPTUALIZATION AND CATEGORIZATION OF ECONOMIC SUBJECTS


Author:  Natalya Yu. Borodulina, Marina N. Makeeva

Affiliation:  Tambov state technical university

Abstract
The present paper considers the ways of categorization and conceptualization of economic sub-jects through the use of language means based on the meaning transfer. The relationship between notions represented by metaphors and extra-linguistic reality is shown. Axiological evaluation of the economic subjects being described is presented.

Keywords:  categorization, conceptualization, meaning transfer, metaphor, metonymy, axiological evaluation

Pages:  75-79

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