METAPHOR AND METONYMY AS MEANS OF CONCEPTUALIZATION AND CATEGORIZATION OF ECONOMIC SUBJECTS

METAPHOR AND METONYMY AS MEANS OF CONCEPTUALIZATION AND CATEGORIZATION OF ECONOMIC SUBJECTS

Author:  Natalya Yu. Borodulina, Marina N. Makeeva

Affiliation:  Tambov state technical university

Abstract: 
The present paper considers the ways of categorization and conceptualization of economic sub-jects through the use of language means based on the meaning transfer. The relationship between notions represented by metaphors and extra-linguistic reality is shown. Axiological evaluation of the economic subjects being described is presented.

Keywords:  categorization, conceptualization, meaning transfer, metaphor, metonymy, axiological evaluation

Pages:  75-79