THE COGNITIVE MAP OF ADVERTISING KNOWLEDGE

THE COGNITIVE MAP OF ADVERTISING KNOWLEDGE

Author:  Victoria G. Pahalyuk

Affiliation:  Kaliningrad State Technical University

Abstract: 
The article analyses principles of cognitive mapping of knowledge. In particular, such field of knowledge as advertising is examined. Consequently, the interdisciplinary quality of advertising comes to light; the main categories and concepts of advertising activities are distinguished and founded.

Keywords:  cognitive map, representation, category, concept, cognitive classification feature

Pages:  30-34