COGNITIVE ASPECT OF EUPHEMISATION IN THE ENGLISH LANGUAGE

COGNITIVE ASPECT OF EUPHEMISATION IN THE ENGLISH LANGUAGE

Author:  Nikolai N. Boldyrev, Yuliya V. Aleksikova

Affiliation:  Tambov State University named after G.R. Derzhavin

Abstract: 
The paper studies euphemisation as a particular case of conceptual derivation. Тhe main princi-ples and various cognitive and linguistic mechanisms of euphemism formation are analysed.

Keywords:  euphemisation, conceptual derivation, cognitive mechanism, linguistic mechanism.

Pages:  5-11