All-Russian academic journal
“Issues of Cognitive Linguistics”
Author: Yuliya V. Daniushina
Affiliation: State University of Management (Moscow)
Abstract: The paper surveys business web discourse in English: the key discursive topics are identified, a set of business vocabulary clusters is formed. Thus, the cognitive macro-structure and macro-frames of business web discourse are shaped, and linguistic mapping of business knowledge is performed. By means of her method of headline analysis the researcher investigates the formation models and semantic paradigm of business blogs.
Keywords: discourse, business discourse, frame, macro-structure, business blog, headline.
Pages: 97-103