Author: SvetlanaV. Mkrtytchian
Affiliation: Tver State University
Abstract:
The article proposes a cognitive model of administrative communicative style. The model is based on specific mental representations treated as static and dynamic cores, and on mechanisms for the amplification of conceptual opposition fixation points and for interpretative conceptualization as in-termediate structures providing transfer from mental representations to verbalization level.
Keywords: administrative cognitive style, cognitive model, mental representations, amplification of conceptual opposition fixation points, interpretative conceptualization, interactive character of communication, administrative discourse.
Pages: 49-57