All-Russian academic journal
“Issues of Cognitive Linguistics”
Author: Svetlana L. Kushneruk
Affiliation: Chelyabinsk State Pedagogical University
Abstract:
The article considers the fundamental concepts of Text World Theory. Its methodological principles are discussed with regard to discourse studies. Within the framework of this theory the author describes possible ways of comparative advertising discourse studies.
Keywords: Text World Theory, text world, discourse world, subworld, cognitive linguistics, advertising discourse.
Pages: 45-51