SCRIPT OF THE MEDIA-TEXT AS AN OBJECT OF LINGUO-COGNITIVE ANALYSIS

SCRIPT OF THE MEDIA-TEXT AS AN OBJECT OF LINGUO-COGNITIVE ANALYSIS

Author:  Victoriya A. Maryanchik

Affiliation:  Pomor State University named after M.V. Lomonosov

Abstract: 
Scripts of the media-texts are presented in the article as cognitive structures getting a realization in media discourse (text). Psychoanalytical, philosophical, literary and journalistic conceptions of scripts are being compared, the points of correlation in the script, situation, situational type, and situational model are being ex posed. The author also focuses on the problems of reality framing and narrative characteristics of scripts.

Keywords:  script, reality framing, stereotypical situation, situational model.

Pages:  85-89