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All-Russian academic journal
“Issues of Cognitive Linguistics”

INDUSTRIAL METAPHOR IN REPRESENTATION OF THE SYSTEM OF EDUCATION IN RUSSIAN AND BRITISH MASS MEDIA TEXTS

INDUSTRIAL METAPHOR IN REPRESENTATION OF THE SYSTEM OF EDUCATION IN RUSSIAN AND BRITISH MASS MEDIA TEXTS


Author:  Mariya A. Vavilina

Affiliation:  Surgut State University

Abstract: 
The article is dedicated to the investigation of metaphorical modeling in the characteristics of the systems of education in Russia and Great Britain. There is the prevalence of industrial metaphor in representation of the system of education in the discourse under analysis. It is industrial metaphor that identifies specialists of the educational system with manufacturing employees who aim at producing a high-quality product represented by a depersonalized student. The system of education is conceptualized as a trade, a system of manufacturing enterprises. The frames of industrial metaphor are “Structure of an industrial subject/ object”, “Operation of a mechanism”, “Principle of functioning within industry”. A standardized, utilized character of the system concept functioning in the social consciousness is highlighted.

Keywords:  metaphorical modeling, industrial metaphor, frame, concept, paradigm

References: 

Dobrosklonskaya, T.G. Voprosy izucheniya media-tekstov (opyt issledovaniya sovremennoy angliyskoy mediarechi). Moscow: Editorial URSS, 2005, p. 14.
Lakoff, Dzh., Dzhonson, M. Metafory, kotorymi my zhivem. Transl. from English. Ed. A.N. Baranov. Moscow: Editorial URSS, 2004, p. 11.
Chudinov, A.P. Politicheskaya lingvistika: uchebnoe posobie. Moscow: Flinta: Nauka, 2006, p. 124.
Yudina, O.L. Morbial'naya metafora v rossiyskom i britanskom upravlencheskom diskurse. URL: http://lib.herzen.spb.ru/text/yudina_119_254_258.pdf
Robinson, K. (2008). Changing paradigms: How we implement sustainable change in education. RSA/Edge Lecture presented June 16, 2008, London, RSA.

Pages:  131-134

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