PROPRIAL СOMMERCIAL MICROTOPONYMS IN THE LIGHT OF THE ADULT COGNITIVE DEVELOPMENT THEORY
Author:
Olga A. Prokudina
Affiliation:
Kabardino-Balkarian State University named after Kh.M. Berbekov
Abstract:
The article considers the processes of commercial names creation as a reflection of stages of adult cognitive development in a situation of natural bilinguism. It is concluded that the levels of cognitive reasoning are determined rather by socio-economic than by ethno-specific factors. Commercial names are viewed as a metalanguage, as they are the bearers of common cultural codes.
Keywords:
commercial name, cognitive development, bilinguism, metalanguage
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Pages:
109-114
