Tambov
All-Russian academic journal
“Issues of Cognitive Linguistics”

LANGUAGE REPRESENTATION OF EPISTEMIC SUBSTYLES OF PUBLIC LANGUAGE PERSONALITIES IN MEDIA DISCOURSE

LANGUAGE REPRESENTATION OF EPISTEMIC SUBSTYLES OF PUBLIC LANGUAGE PERSONALITIES IN MEDIA DISCOURSE


Author:  A.V. Bolotnov

Affiliation:  Tomsk State Pedagogical University

Abstract:  The article deals with detecting language markers of epistemic substyles’ different types (rationalistic, metaphorical, empirical) in media discourse of V.V. Pozner, A.A. Venedictov and G.I. Mirskiy’s language personalities. The epistemic substyle is considered a part of the cognitive style of language personality that includes along with the epistemic such substyles as mental-psychological, thesaurus, intellectual, which reflect different sides of human cognitive activity. These sides are developed into their discourse practices with a glance to 1) support of object and practice experience of either theory and logic, or figurative sense of reality; 2) emotional and intellectual motivation and psychological peculiarities; 3) specificity of informational thesaurus of personality, its simplicity/complexity, measure, intensity, width, variety and originality of associations; 4) distinctive intellectual features both inborn or acquired in the process of education. The cognitive style in its turn according to the author’s conception is a part of a model of a language personality’s common idiostyle along with cultural-speech and communicative styles. 
The author defines the epistemic substyle from a linguistic point of view as language peculiarities of cognitive activity characteristic of language personality and reflected in his discourse practices. These language peculiarities reflect on different ways of attitude to reality and decisions of its problems: with support of object and practice experience either in theory and logic or in a figurative sense of reality.
The author’s conclusion about language representation of epistemic substyles in media discourse of language personalities are of interest in prognostic and identifying ways.

Keywords:  epistemic substyle, cognitive style, idiostyle, public language personality, media discourse

References
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Pages:  63-72

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