CERTAIN KEY NOTIONS ON FORMATING INFORMATIONAL AND MEDIA PARADIGM IN RUSISTICS

CERTAIN KEY NOTIONS ON FORMATING INFORMATIONAL AND MEDIA PARADIGM IN RUSISTICS

Author:  Bolotnov A.V.

Affiliation:  Tomsk State Pedagogical University

Abstract:  The article contains a number of notions that reflect a new vector of up-to-date scientific paradigm in Rusistics. It is named informational and media paradigm according to the author’s conception. Its formation is conditioned by new informational technologies and reinforcement of connection channel and format of communication. All this defines character and high speed of giving information in connection with parallelism of communication which is characterized by polycode and interdiscoursivity. Changes in communication format influence a person’s communicative and cognitive activity and demand special analysis.
The author of the article gives definitions of the following notions: a world of global access to information; informational occasion; informational and media language identity; informational field of personality, Informational field of text; informational waves; tertiary texts. Interconnection of these notions in conditions of up-to-date media communication is determined. The author emphasizes the fact that global access to information creates a new type of language identity – informational and media language personality – and forms its informational field reflected in the texts created by this personality. These texts have different informational field. Stimulus to text creation may be different informational occasions which can provoke informational waves of different scale and give birth to different tertiary texts, that reflect specificity of up-to-date communication in media sphere. New realities in conditions of media communication due to up-to-date informational technologies change social minds and influence language identity, his/her thesaurus and world view.

Keywords:  paradigm of scientific knowledge, informational and media paradigm, main notions of informational and media paradigm

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Pages:  111-116