COGNITIVE – FUNCTIONAL METHODOLOGY OF DIFFERENTIATING DIRECT AND INDIRECT NAMES IN THE TEXT

COGNITIVE – FUNCTIONAL METHODOLOGY OF DIFFERENTIATING DIRECT AND INDIRECT NAMES IN THE TEXT

Author:  М.I. Кiose

Affiliation:  Institute of Linguistics of the Russian Academy of Sciences (Moscow, Russia)

Abstract:  The problem of distinguishing direct and indirect names in texts has a two thousand-year history, but still it has not received a satisfying solution due to major discrepancies in existing approaches to the phenomenon.
The article aims at elaborating a sufficient modelling methodology which results in offering an effective way-out as it unites the theoretical achievements of various approaches on a cognitive base considering the principle of dynamic cognitive referent construal in the text.
The major provision for the idea developed is that the choice of naming techniques used by the author is constrained by a restricted number of cognitive parameters which serve as the distinguishing parameters of a name status (direct and indirect) for the reader. By means of analyzing a considerable number (more than 3500 examples) of textual indirect names in coreferent chain and binary oppositions we have detected basic naming techniques while modelling three types of naming aspects: referential, transformational and linguistic. The study of these techniques allowed to systematize three groups of parameters to be considered when differentiating the name status.
Thus instead of stating the linear dependencies between the name status and textual signals we offer a system of parameters which become activated with higher or lower degree of textual convention, individual preferences and social norms.

Keywords:  indirect naming, naming aspects, cognitive modelling, naming techniques and parameters, status of a name in the text

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Pages:  63-70