AXIOLOGICAL CHARACTERISTICS OF ETHNOCULTURAL REALITIES IN CROSS-CULTURAL COMMUNICATION

AXIOLOGICAL CHARACTERISTICS OF ETHNOCULTURAL REALITIES IN CROSS-CULTURAL COMMUNICATION

Author:  Zh.K. Kiynova, S.K. Sansyzbayeva, A.I. Akhmetzhanova

Affiliation:  Al Farabi Kazakh National University

Abstract:  In the article questions of sociocultural values in the course of cross-cultural communication are considered. The research purpose consists in identification and the analysis of the sociocultural associations connected with Kazakhstan and Kazakhs in consciousness of modern American youth.
On the basis of the experimental data the authors carry out the description of the ethnocultural markedness of a language sign by means of axiological characteristics of realities of modern Kazakhstan society and ethnic nature as they are perceived by the representatives of the American language ethnoculture.
Use of a method of a free associative experiment promoted receipt of objective and subjective characteristics by each word incentive. Generalization and the analysis of the received associates and answers to questions of sociocultural content allowed to build conceptual structure of an image of Kazakhstan and its realities in consciousness of the foreign culture language personality. The analysis of associates determines novelty of approach to a problem of cross-cultural communication in polycultural Kazakhstan society.
Besides, the authors made an attempt to use another method of research – a sociocultural poll by means of questioning. Answers and comments of respondents allowed to comprehend and describe line items and the points of view of respondents concerning national cultural values of the Kazakh people, to determine a circle of debatable problems in various outlooks and to contrast sociocultural realities in cross-cultural communication.

Keywords:  cross-cultural communication, associative experiment, axiological characteristics, ethnocultural realities

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Pages:  142-147