Tambov
All-Russian academic journal
“Issues of Cognitive Linguistics”

FUNCTIONS OF RUSSIAN LANGUAGE ERGONYMS AND FEATURES OF CREATIVE NAMING IN PROFESSIONAL DISCOURSE OF THE XXI CENTURY

FUNCTIONS OF RUSSIAN LANGUAGE ERGONYMS AND FEATURES OF CREATIVE NAMING IN PROFESSIONAL DISCOURSE OF THE XXI CENTURY


Author:  N.V. Yudina¹, N.B. Feldman²

Affiliation:  ¹ Financial University under the Government of the Russian Federation (Moscow, Russian Federation) ² Vladimir State University named after Аlexander and Nikolay Stoletovs (Vladimir, Russian Federation)

Abstract:  The article is focused on the functions of Russian language ergonyms, denoting the names of industrial enterprises, and describes some techniques of the modern creative naming of research-production companies and associations in the nuclear, defense, nanotechnological and space industry.
The authors come to the conclusion that the ergonyms have nominative, informative, memorial, advertising and attractive functions, including a specific coding function not relating to the ergonyms of the other groups.
The article considers some main techniques of creative nomination, which include graphic imaging, figurative and metaphorical nomination. The creative methods of ergonym nomination, denoting industrial and research-production enterprises, are also common for other ergonym groups, which makes it possible to indicate general trends in the modern creative naming.
One of the key features relates to both linguistic and extralinguistic factors that impact the process of ergonym naming and include strong nominative traditions, historical realia of the 20th century, social and cultural attitudes of the society and different aspects of linguistic creativity of the modern language personality.

Keywords:  professional discourse, ergonym, precedent name, modern language personality, linguocreative activity.

References:  Beylinson L.S. Professional'nyy diskurs: priznaki, funktsii, normy: na materiale kommunikativnoy praktiki logopedov:
dis. … d-ra filol. nauk. Volgograd, 2009.]
Bobrova M.V. Printsipy obrazovaniya sovremnnykh ergonimov g. Permi // Trudy KAEE PGGPU. 2014. Vyp. 9. S. 135-142.
Boldyrev N.N., Dubrovskaya O.G. O formirovanii sotsiokul'turnoy spetsifiki diskursa // Voprosy kognitivnoy lingvistiki. 2015. № 3. S. 14-25.
Golovanova E.I. Professional'nyy diskurs, subdiskurs, zhanr professional'noy kommunikatsii: sootnoshenie ponyatiy // Vestnik Chelyabinskogo gosudarstvennogo universiteta. 2013. № 1 (292). Filologiya. Iskusstvovedenie. Vyp. 73. S. 32-35.
Golomidova M.V. Imyatvorchestvo v ergonimii: traditsii vs aktual'nye trendy // Lingvistika kreativa – 2: kollektivnaya monografiya / pod obshchey red. prof. T.A. Gridinoy. 2-e izd. Ekaterinburg, FGBOU VPO «Ural. gos. ped. un-t», 2012.
Emel'yanova A.M. Pragmaticheskiy aspekt ergonimii (na primere nazvaniy zavedeniy obshchestvennogo pitaniya g. Ufy) // Filologicheskie nauki. Voprosy teorii i praktiki. Tambov: Gramota, 2016. № 7 (61): v 3-kh ch. Ch. 2. C. 98-100.
Zakharova-Sarovskaya M.V. K voprosu ob ergonomii // Vestnik Kemerovskogo gosudarstvennogo universiteta. 2018. № 3. S. 187-191.
Ivanova E.N. Priemy kreativnoy nominatsii (na primere nazvaniy knizhnykh ma-gazinov g. Ekaterinburga) // Ural'skiy filologicheskiy vestnik. 2013. № 3. S. 27-31.
Iriskhanova O.K. O ponyatii kreativnosti i ee roli v metayazyke lingvisticheskikh opisaniy // Kognitivnye issledovaniya yazyka. 2009. Vyp. V. S. 158-171.
Kubryakova E.S. V poiskakh sushchnosti yazyka: kognitivnye issledovaniya. M.: Znak, 2012.
Pitina S.A. Gibridizatsiya v ergonimakh (na materialakh nazvaniy kafe i restoranov) // Vestnik Chelyabinskogo gosudarstvennogo universiteta. 2018. № 1 (411). Filologicheskie nauki. Vyp. III. S. 60-64.
Podol'skaya N.V. Slovar' russkoy onomasticheskoy terminologii. M.: Nauka, 1978.
Remchukova E.N., Zamaletdinova R.L. Kommercheskie urbanonimy Rossii v aspekte kreativnoy rechevoy deyatel'nosti // Tsennosti i smysly. 2016. № 5. S. 87-95.
Remchukova E.N., Sokolova T.P., Zamaletdinova L.R. Pretsedentnye imena kul'tury v onomasticheskom prostranstve sovremennogo goroda // Tsennosti i smysly. 2017. № 6 (52). S. 94-108.
Remchukova E.N., Sokolova T.P., Makhiyanova L.R. Problemy neyminga: novye russkie urbanonimy v lingvokreativnom aspekte // Gumanitarnye, sotsial'no-ekonomicheskie i obshchestvennye nauki. 2015.
№ 9. S. 328-330.
Fedotova T.V. Reprezentatsiya regional'noy identichnosti v ergonimicheskom pole Kubani // Politicheskaya lingvistika. 2016. № 6. S. 85-90.
Shcherbak A.S. Onomasticheskie kategorii: sootnoshenie yazykovykh i kognitivnykh struktur // Voprosy kognitivnoy lingvistiki. 2012. № 4. S. 78-83.

For citation:  Yudina, N. V., & Feldman, N. B. (2020). Functions of Russian language ergonyms and features of creative naming in professional discourse of the xxi century. Voprosy Kognitivnoy Lingvistiki, 1, 69-77. (In Russ.).

Pages:  69-77

Back to the list



Login:
Password: