POLITICAL METAPHOROLOGY AT THE PRESENT STAGE OF DEVELOPMENT (2010–2019)

POLITICAL METAPHOROLOGY AT THE PRESENT STAGE OF DEVELOPMENT (2010–2019)

Author:  E.V. Budaev¹, A.P. Chudinov²

Affiliation:  ¹ Russian State Vocational Pedagogical University, Yekaterinburg, Russian Federation ² Ural State Pedagogical University, Yekaterinburg, Russian Federation

Abstract:  The article deals with the major trends of modern political metaphorology (2010–2019): cognitive (considering a political metaphor as a mental phenomenon); rhetorical (focused on the analysis of political metaphor as a pragmatic mechanism of influence on the addressee); discursive (exploring a metaphor in a broad extralinguistic context in different types of political discourse); semiotic (studying metaphor and especially non-verbal representations of metaphor as a special sign system reflecting the political life of society).

The leading trends in the development of modern political metaphorology reflect general trends characteristic of non-classical science (the growth of interdisciplinarity, methodological pluralism, criticism of universalism and increased attention to the national-cultural specifics of communication).

Russian and foreign linguistics are characterized by growing tendency of combining both discursive and cognitive characteristics of political communication, which leads to overcoming the traditional contrast between cognitive and discursive directions for political linguistics, as well as to the convergence of rhetorical (stylistic) and cognitive approaches.

Keywords:  political metaphor, cognitive theory of metaphor, rhetorical theory of metaphor,
semiotic theory of metaphor, discourse analysis of metaphor, metaphorical model, political discourse.

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Acknowledgments:  The research is financially supported by the Russian Foundation for Basic Research, project No. № 19-112-50239.

For citation:  Budaev, E. V., & Chudinov, A. P. (2020). Political metaphorology at the present stage of development (2010–2019). Voprosy Kognitivnoy Lingvistiki, 3, 56-70. (In Russ.).

Pages:  56-70