SPECIFIC REALIZATION OF GENRE FRAME IN THE COMMUNICATIVE SITUATION OF ‘APPEAL TO OFFICIAL AUTHORITY’

SPECIFIC REALIZATION OF GENRE FRAME IN THE COMMUNICATIVE SITUATION OF ‘APPEAL TO OFFICIAL AUTHORITY’

Author:  Olga P. Sologub

Affiliation:  Novosibirsk State Technical University

Abstract: 
In the article we study general directions of frame analysis observed in linguistic researches. We pay the principal attention to anthropocentric (cognitive- communicative) aspect that affords opportun-ities to reveal processes of business text functioning in the communicative situation of 'appeal to official authority'.

Keywords:  frame-based analysis, communicative situation, genre frame, frame-standard, script, contaminated frame

Pages:  98-106