All-Russian academic journal
“Issues of Cognitive Linguistics”
Author: Liudmila A. Fours, Olga V. Dobrokhodova
Affiliation: Tambov State University named after G.R. Derzhavin
Abstract:
The paper studies the principle of alternative framing as the process and the result of meaning construals on the basis of object evaluation and its correlation with different cognitive domains. It con-siders the specifics of social status categorization.
Keywords: alternative framing, equipollent scaling, frame, concept, categorization, evaluation and appraisal.
Pages: 5-12