THE FORMATION OF THE VALUATION OF SUCCESSFUL ACTIVITY IN ENGLISH MASS MEDIA TEXTS

THE FORMATION OF THE VALUATION OF SUCCESSFUL ACTIVITY IN ENGLISH MASS MEDIA TEXTS

Author:  Ekaterina V. Kolomlina

Affiliation:  Tambov State University named after G.R. Derzhavin

Abstract: 
In this article the problem of the valuation of successful activity within the framework of modern trend in linguistics – Cognitive Linguistics – is considered. The notion and basic principles of the gen-der oriented utterance, cognitive and linguistic mechanisms of formation of the valuation of successful activity in gender aspect are analyzed.

Keywords:  valuation conceptualization, valuation categorization, knowledge of gender, successful activity,cognitive and linguistic mechanisms.

Pages:  107-111