STEREOTYPICAL RECEPTION OF ESSENTIAL NOMINATIONS IN GERMAN CULTURE

STEREOTYPICAL RECEPTION OF ESSENTIAL NOMINATIONS IN GERMAN CULTURE

Author:  Kostrova O.A.

Affiliation:  Samara State Academy of Social Sciences and Humanities

Abstract:  The paper continues the author’s series of articles about stereotypes in scientific and professional discourse discussing the notion of stereotypes and the issues of perceiving them in German culture. In this paper, the author introduces the notion of essential nominations. These nominations indicate stereotypical understanding of nonliteral or inexplicit sense based on common or analogical cognitive background. In the framework of cognitive and inference pragmatics we analyze essential nominations including personal names, place names or their derivatives, and some status names from the point of view of receiving them in German culture. 
Analysis of these nominations shows convincingly that the notions they sign indicate in our minds more or less stable features understood as essential characteristics. Recipients enrich essential nominations with such features. Recursion of these features in various discursive contexts or their implicit presence in communicants’ mental space testifies to stereotypical perception of them in any lingua-culture. Thus, the way of perceiving a nomination but not a nomination itself is stereotypical. 
Further research may deal with other essential nominations, for example, nominations of persons according to their position. Nonetheless interesting is change of focus in stereotyped perception. Finally yet importantly, political discourse analysis may reveal deliberately formed false stereotypes aiming at misinformation.

Keywords:  essential nomination, inference, stereotypical reception, cognitive background

References: 
Vezhbitskaya, A. (1999). Semanticheskie universalii i opisanie yazykov. Moscow: Yazyki russkoy kul'tury.
Grishaeva, L.I. & Tsurikova, L.V. (2014). Vvedenie v teoriyu mezhkul'turnoy kommunikatsii. Voronezh: Voronezhskiy gos. un-t.
Krasnykh, V.V. (2003). «Svoy» sredi «chuzhikh»: mif ili real'nost'? Moscow: Gnozis.
Krasnykh, V.V. (2008). Grammatika lingvokul'tury: sistema koordinat, sistema taksonov, sistema mentefaktov. In Russkiy yazyk i kul'tura v formirovanii edinogo sotsiokul'turnogo prostranstva Rossii (pp. 333-344). Sankt-Peterburg. URL: http://istina. msu.ru/media/publications/articles/72a/9eb/3230730/Krasnyih-Gramm._LK_-_sist.koord._taksonyi_MF.pdf
Paducheva, E.V. (2002). Vyskazyvanie i ego sootnesennost' s deystvitel'nost'yu (Referentsial'nye aspekty semantiki mestoimeniy). Moscow: URSS.
Savitskiy, V.M. (2013). Porozhdenie rechi: diskursivnyy podkhod. Samara: PGSGA.
Fedorova, L.L. (2009). Stereotipy v yazyke, kommunikatsii i kul'ture: sbornik statey. Moscow: RGGU.
Adorno, T.W. (2012). Seit ich ihn gesehen. In R. Kellermann (Hrsg.), Der Essay (pp. 35-37). Stuttgart: Philipp Reclam jun.
Berg, S. Schneiden Sie sich doch den Kopf ab! In Der Essay (pp. 37-39).
Enzensberger, H.M. (1987). Ach Europa! Wahrnehmungen aus sieben Landern. Mit einem Epilog aus dem Jahre 2006. Frankfurt am Main: Suhrkamp.
Enzensberger, H.M. Reminiszenzen an den Uberfluss – Der alte und der neue Luxus. In Der Essay (pp. 47-59).
Gluck, H. (Hrsg.) (1993). Metzler Lexikon Sprache. Stuttgart. Weimar: Verlag J.B. Metzler.
Heringer, H.J. (2010). Interkulturelle Kommunikation. Tubingen und Basel: A. Francke Verlag.
Herman, E. Die Emanzipation – ein Irrtum? In Der Essay (pp. 28-35).
Huang, Y. (2012). The Oxford Dictionary of Pragmatics. Oxford: University Press.
Kracht, C. (2012). Der gelbe Bleistift: Reisegeschichten aus Asien. Frankfurt am Main: Fischer Verlag.
Pumpel-Mader, M. (2010). Personenstereotype. Eine linguistische Untersuchung zu Form und Funktion von Stereotypen. Heidelberg: Universitatsverlag Winter.
Rolf, E. (2013). Inferentielle Pragmatik. Zur Theorie der Sprecher-Bedeutung. Berlin: Erich Schmidt Verlag.
Scheuermann, C. Lieber nicht. In Der Essay (pp. 39-45).
Sichtermann, B. Um jeden Preis erwachsen – Pubertat heute. In Der Essay (pp. 18-28).
Strecker, B. (1997). Die Argumente des Pradikats. In Grammatik der deutschen Sprache von Gisela Zifonun, Ludger Hoffmann, Bruno Strecker (pp. 727-787). Bd.1. Berlin; N.Y.: Walter de Gruyter.
Wilson, D. & Sperber D. (2012). Meaning and Relevance. Cambridge: University Press.

Pages:  133-142