WAYS OF REPRESENTING THE CONCEPT RESPECTABILITY

WAYS OF REPRESENTING THE CONCEPT RESPECTABILITY

Author:  G.K. Aupova, S.K. Kenzhemuratova, A.S. Albekova

Affiliation:  1 - L.N. Gumilyov Eurasian National University, 2,3 - S. Seifullin Kazakh Agro Technical University

Abstract:  The subject matter of the present article is the problem of representing sociocultural knowledge of prestigious behavior of the members of “one’s own” group in the sociocultural concept RESPECTABILITY. The aim of the article: the analysis of the sociocultural concept realizing sociocultural sense “respectability” by identification of verbal and nonverbal markers of symbolic behavior, the description of semiotic function of cultural signs. The authors used a complex methodological paradigm appealing to a sociocognitive approach and cognitive and functional principles, while focusing on the following methods: modeling, sociodiscursive, conceptual analysis. In the course of the research the authors received the following result: they characterized the sociocultural concept RESPECTABILITY; carried out a layer-by-layer structural conceptual analysis, used the technique of the sociocultural discourse analysis; construed the model of the sociocultural concept RESPECTABILITY; described verbal and nonverbal markers of prestigious behavior that receive importance and a certain sociocultural sense; revealed distancing of sociocultural relations “self” – “other” and semiotic functions of the cultural artifacts used for the purpose of alienating prestigious forms of culture in a situation of a symbolic interactionism. In the summary it should be noted that the analysis of the sociocultural concept RESPECTABILITY allows not only to reveal the sociocultural knowledge represented in this concept but also to find out sociocultural sense of the social and symbolic sign receiving other meaning and conceptualizing the notion “respectability” in the meaning “prestigious behavior” distancing a “self” group from “other”.

Keywords:  social symbolism, semiotic function, sociocultural model, concept, knowledge.

References:  Basin E.Ja., Kraskov V.M. (1971) Social'nyj simvolizm (nekotorye voprosy vzaimodejstvija social'noj struktury i kul'tury) // Voprosy filosofii. № 10. S. 165-172.
Boldyrev N.N. (2000) Kognitivnaja semantika. Tambov: Izd-vo TGU im. G.R. Derzhavina.
Boldyrev N.N. (2008) Principy i metody kognitivnykh issledovanij jazyka // Principy i metody kognitivnykh issledovanij jazyka: sbornik nauchnykh trudov. Tambov. S. 11-29.
Veblen T. (1984) Teorija prazdnogo klassa. M..
Golsuorsi Dzh. (2011) Saga o Forsajtakh. M.: EhKMO.
Dubrovskaja O.G. (2012) O kontekstnoj metodike vyjavlenija sociokul'turnogo komponenta v diskursiv-noj dejatel'nosti sub"ekta i metode sub"ektivnoj realizacii sociokul'tury v diskurse // Kognitivnye issledovanija jazyka. Vyp. XII. S. 197-204.
Iriskhanova O.K. (2014) Sociokognitivnaja ling-vistika struktury social'nykh znanij i prob-lemy ikh opisanija // Voprosy kognitivnoj ling-vistiki. № 4. S. 5-18.
Kubrjakova E.S. (2008) O metodike kognitivno-diskursivnogo analiza primenitel'no k issle-dovaniju dramaturgicheskikh proizvedenij (p'esy kak osobye formaty znanija) // Principy i me-tody kognitivnykh issledovanij jazyka: sbornik nauchnykh trudov. Tambov. S. 30-45.
Prokhorov Ju.E., Sternin I.A. (2011) Russkie: kommunikativnoe povedenie. M.: Flinta: Nauka.
Slovar' russkogo jazyka: v 4-kh tomakh. (1983) M.: Russkij jazyk.
Dijk T.A. (1984) Preyudice in discourse. Amsterdam: Yohn Benjamin’s.
Harder P. (2010) Meaning in mind and society. A functional contribution to the social turn in Cognitive Linguistics. Berlin; N.Y.: Monten de Gruyter.
Winderlich D. (1979) Pragmatiegue Situation denoncidtion et deixis // Language.

Pages:  5-11