COMMUNICATION BUMP IN INTERCULTURAL DISCOURSE: CONCEPT DERIVATION

COMMUNICATION BUMP IN INTERCULTURAL DISCOURSE: CONCEPT DERIVATION

Author:  N.G. Iuzefovich

Affiliation:  Pacific National University

Abstract:  Cognitive discourse approach to the analysis of cross-cultural bumps in intercultural communication makes it possible to get a deeper insight into the cognitive process of “digesting” conceptual characteristics of a foreign culture phenomenon through its name. It should be taken in consideration that more attention still is given to the research of conceptual derivation, metaphor including, within one or two cultures but not much in intercultural aspect. Consequently, the paper attempts to analyze the background of cognitive dissonance observed in intercultural discourse.
The long-term research of sufficient data from various genres shows that foreign culture concepts are subject to conceptual derivation when “digested” through the lens of the target audience which might lead even to conceptual aberration (change of properties of the source phenomenon).
The research suggests that its results are of both theoretical and practical value as they help better understanding of cognitive process of communicative imbalance and specify that one of the means to avoid communication bumps is creation of such context that aids to the efficiency of communication.

Keywords:  cognitive dissonance, conceptual derivation, communicative imbalance.

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For citation:  Iuzefovich, N. G. (2017). Communication bump in intercultural discourse: concept derivation. Voprosy Kognitivnoy Lingvistiki, 4, 104-111. (In Russ.).

Pages:  104-111