BIBLICAL PHRASEOLOGICAL UNITS AS A MEANS OF MANIPULATION IN ENGLISH MASS MEDIA DISCOURSE

BIBLICAL PHRASEOLOGICAL UNITS AS A MEANS OF MANIPULATION IN ENGLISH MASS MEDIA DISCOURSE

Author:  V.V. Katermina¹, N.S. Solovyeva²

Affiliation:  ¹Kuban State University, ²Nosov Magnitogorsk State Technical University

Abstract:  The article is devoted to the analysis of English biblical phraseological units as a means of manipulation in mass media discourse. Massmedia means provide the process of mass communication and realize their worldview resource aimed at cognitive processing of the society and the individual with the purpose of forming a special world view. At the same time, the mass media discourse is distinguished by social appraisal and openness of the author’s position.
The use of phraseology in the media is conditioned by the desire of journalists to strengthen the expressive coloring of the speech and attract the attention of the reader. The use of biblical phraseological units gives the words a greater credibility thus forming in the reader a certain mood and opinion about the events described. Moreover, the phraseological unit is assigned to a specific situation, therefore using it the author forces the reader to correlate modern events with biblical ones to achieve greater persuasiveness and weighty approval.
The article emphasizes that the biblical phraseological units show a great impact in the headings of articles. It allows the author to manipulate the recipient more subtly influencing not only the emotional but also the logical spheres.

Keywords:  biblical phraseologisms, means of manipulation, massmedia discourse, precedent phenomenon, title.

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For citation:  Katermina, V. V., & Solovyeva, N. S. (2019). Biblical phraseological units as a means of manipulation in English mass media discourse. Voprosy Kognitivnoy Lingvistiki, 3, 36-41. (In Russ.).

Pages:  36-41